In order to match the products to the recipient's interests it is worth using dynamic content which based on conditional expressions allows you to effectively personalize the content of the newsletter. It is worth connecting CRM with the FreshMail system through available plugins thanks to which you can choose content according to how much your recipient spent on shopping when he did it and what he bought. Learn more how to do it by reading the post RFM Analysis . The email marketing morning was closed by Marcin Kociuba with a presentation Building an email marketing strategy based on case studies that concerned building a list of recipients for Winiary using subscriber data for Olmark as well as information on how to increase sales via email for Dr Tusz an e shop offering printer toners and inks. improving email campaign results Learn some tips that you can use in your email marketing strategy.

Pop ups are a very effective tool for collecting addresses but there are a few rules to keep in mind. Display it with an appropriate delay do not run it on mobile give a whatsapp mobile number list gift for subscribing. pop up for subscribing to the newsletter Preparing an autoresponder path to newly enrolled subscribers will allow you to better explore their needs. Thanks to this you will adjust your communication to selected recipients and it will be easier for you to convince them to buy. Learn more about this case study .

Small changes in the template can significantly affect the conversion from the purchase. In the case of Dr Tusz we changed the background color for the most important message at the top of the mailing to a more expressive one which increased conversion. Get access for days to the selected plan for free Similar entries Revolutionize your email marketing with recurring mailing. tips from the recipient of your mailing What is a newsletter mailing autoresponder and transactional email? Revolutionize your email marketing with the on open autoresponder Renata Gajoch Bielecka Renata Gajoch Bielecka content manager A marketer by passion and by profession.