It is particularly exciting that such tools can also tell you exactly which of your pages have been visited and how often. With this you can easily prioritize the approach by the sales department. Social Selling Especially in BB the professional network LinkedIn is an absolute must-have. Here you will not only find a lot of exciting and useful content but you can of course also become active yourself. On the one hand you can build up a network by providing relevant content and looking for an exchange with your target group. With a little diligence you can position yourself as an expert on your specific topic. The goal is that interested parties will come to you or that you will be recommended.

On the other hand it makes sense if you keep posting current webinars exciting insights or topics from your company pagepicked up from your blog. In this way Latest Mailing Database you achieve more visibility for your content and the perception of your company increases. Social media for BB lead generation is becoming more and more important and is one of the top trends. Trends in BB lead generation. Advertising Traffic Generation Effective lead generation with the help of content marketing follows a clearly defined process plan. The first thing to do is to grab the attention of your target customers. A careful target group analysis provides you with the necessary information. It shows you which media a certain target group uses most frequently.

Such touchpoints are for example social media or search engines. If you know which touchpoints your prospects visit most often you can place appropriate advertising and direct traffic. Google Ads In addition to general search engine optimization of your own content the strategic use of Google Ads has proven itself. If your target customers use search terms relevant to the offer they will encounter advertising for your content which in turn generates leads. In the case of search engine marketing a link directs to your landing page.