The turnover of Snapchat then increases by 44% and reaches 262.26 million dollars . For which companies is Snapchat a benefit? Following this loss of power , is it still beneficial for a company to be present on this social network? Above all, the company must get to know the Snapchat users who will become its main target. As this infographic shows us, the most users are between 18 and 24 years old . Infographic about Snapchat users The actions carried out by the company must be in agreement with the public to which it is addressed.

It is difficult to sell to a target of 18-24 year olds products or services that do not interest them. The brands present on the social network must also have financially fax list accessible products . A 35+ year old user will not have the same income as a 20 year old user. You must then learn to adapt your offer . If a company's target audience is Snapchat users, then having a presence on the social network makes sense. The Snapchat Ads feature allows businesses to gain visibility.

This feature will generate traffic on your site , increase the visibility of the company as well as its notoriety . However, remain vigilant to the loss of power of this social network. Conclusion Snapchat is not a social network to ignore. It can perfectly be integrated into your digital strategy provided that it corresponds to your objectives. Indeed, if your offer is aimed at a young target (18-24 years old), then Snapchat is the social network for you… even if it has lost some power lately. If you want to know more, our consultants are at your disposal to advise you on the choice of the most suitable social network for your company.