You can do these analyzes based on CPA, number of conversions, CTR and conversion percentage, for example. A cool feature of Ads to be able to advertise very specifically. google-adwords-time-of-the-day For example, it appears from the data that Wednesday afternoon provides many conversions in relation to few costs. Then it is undoubtedly useful (provided the average position allows this) to push extra, by increasing bids at this specific moment. After all, you know from the data that the target group is more inclined to complete a goal.
This can of course also be done the other way around at times when conversion is poor. Let the competition be more present here, because hey ' cosines the phone number list same cleverness knows no time'. Location targeting Of course you can 'just' google AdWords location targeting target the whole of the Netherlands with your ads. However, there are undoubtedly different performances to be seen at regional level. Often this has a relatively logical explanation. For example, because your company in Groningen is not yet as well known as in other parts of the country. if, for example, you have a (physical) store in Utrecht and your target group often comes from the region. In that case it is smart to set up location targeting.
For example, set a radius of 30 kilometers around your branch, because that is the region in which your customers are normally located. A shame, of course, when you set the targeting to the whole of the Netherlands and you know that it is not very logical that someone from Groningen will come to the store. It is even cooler to include more 'shells' in the radius of 30 kilometers. For example, a shell of 10 kilometers and one of 5 kilometers around the store. The data then shows where visitors come from and convert best. Suppose that it then turns out that the performance of visitors in a radius of 5 kilometers is much better, then you can specifically respond to this by increasing the bids in this radius.